Modern cuts in an old soul
You are wearing a part of history that started in 1935. A timeless tradition from Resteröd, the bay in Bohuslän, who through its garments have taken itself out in the country and through the urbanization. This can be felt in every timeless garment, designed for the work of the time, with incisions and cuts who are thoroughly developed and produced to how life looks today.
You are wearing the experience the Mattson brothers gained from the circular knit machines G."Stibbe" Ltd, from England. Their courage when they invested their savings and their souls, as the original knitwear factory got from all the workers. Even if they are not alive today, you carry the history further, close to your body. It exists in the shirt, shorts, trousers and undergarments. In the sweater, swimwear and the hat.
We call it timeless
The fit is classic. Even though 80 years have passed since Resteröds started, our bodies look the same then as now. It is only our lifestyle that changes and with the go-ahead spirit that forms our garments.
When you wear a piece from Resteröds, you are not just wearing a garment you are wearing a piece of history. Every seam testifies to a craft that was born on the knitting machine at the Mattsson brothers house in the parish of Resteröd. When the machines were finally moved to the old pharmacy premises it really took off. Not just in Ljungskile where it all started, but all over the world, from Beams in Japan to Galeries Lafayette in Paris.
Sober palette - solid materials
It started with a piece of weave. Long johns and singlets. What was closest to the body, which was supposed to line the body without really feeling it. Even if the collections have increased since then, the ground thought has always been a huge part.
Everything started with the tricot. Since then we have scaled up, but kept the simple design. Our classic line, the soft interlock knitwear, is consistent but has been accompanied by bamboo and lyocell. The season collections keep the solid sensation but are more experimental in the materials. We have a broad selection, that is discreet and toned down. We call it timeless.
"We are still working on a small scale where production is still made from smaller family businesses, just like our roots in Ljungskile."
We want to deserve our existence
Resteröds have been around for over 80 years.
Our existence is dependent on the earth's resources, so, therefore, we must adjust to the environment and not the other way around. Our work is consistent. We inspect every detail, twist and turn on choices of material, always searching for alternatives.
We have cotton that is organic. We use bamboo that is a fast-growing resource. Lyocell that demands less water in its production and is said to be the material of the future. Our packaging is going through a big change, from plastic to recycled cardboard, with boats to ship instead of by air. Our labels have become less coated to take away the poising wax and are now made of recycled materials to shield our planet. But above all, our production cycles are long and the garments are made to stay fashionable for a long time.
We are still working on a small scale where production is still made from smaller family businesses, just like our roots in Ljungskile. We work with smaller factories, with good relations and high CSR-demands (Corporate Social Responsibility). We make sure that the factories impact society in a positive way when it comes to social, financial and environmental aspects.
Underwear & Socks
Underwear is closest to your body. The first thing you put on in the morning, the first sensation you experience in a day. So choices of materials are very important. Lyocell, bamboo and organic cotton - we use materials that breath and feels comfortable to your body, with a sustainable quality you can feel for a long time. With or without fly. Short or long. Briefs or boxers. Socks that are strong from toe to heal. We stand for the thoroughly chosen fabrics, you decide the model.
The cuts are simple. The fit is well thought-out. The quality is produced to make you feel as comfortable as possible. Our selection is wide, in everything from color, materials, fit and price range. Here you can find favorites that last a long time and are the obvious choice in your wardrobe. They will become your first choice when you have time to try out and your last minute options when you are having a hard time to know what to wear. Simply right in any situation.
Loungewear & Sleepwear
Singlet, shorts, t-shirt, long sleeve. Bathrobes to take to the jetty or enjoy a cup of coffee in. Shorts to lay in and stretch your body in. All are just as soft and simple in its design. With relaxed models, the materials fall soft and allowing across your body.
Resteröds swimwear. The shorts will support you in material and fit whether you want to be active or just lay low. The timeless design allows you to use them before and after a swim, together with a buttoned-up shirt on your way. The minimalistic design brings out the best in you and works for several seasons. We have various shapes, colors and designs.
As sober and down to earth in its models as the base garments. Just as timeless and thought through, both in quality and design. But a bit more marked in its expression. In our garments, you can be dressed up as well as dressed down. Calm in always being able to make choices that are right, no matter the situation. At a party and at work. Sitting on a spacious veranda or squeezed in an audience. Simply, any time, anywhere - a safe card whenever.
Choose the color that suits for the moment, but keep it sober and simple. With a palette that blends into the bigger garments, you can combine freely and still put your own character into your look.